Short for comprehensive it is a layout prepared to resemble, as closely as possible, the finished project. Comps are often created for ads, brochures, packaging, etc. This is also often referred to as the Concept Design or Concept Messaging.
Short for comprehensive it is a layout prepared to resemble, as closely as possible, the finished project. Comps are often created for ads, brochures, packaging, etc. This is also often referred to as the Concept Design or Concept Messaging.
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