This is a site inspired by a need to increase awareness of numeracy among marketers and advertisers – a blog based on increasing the effectiveness of every ad dollar spent. There’s a difference between knowing what to do based on numbers and planning based on belief. Not all measures are created equal and not everyone shares the same meaning and intent behind their vocabulary. With an increased awareness of marketing metrics, you can navigate your budget towards a path of optimum reward.
Content and infrastructure are sponsored by Massive Impressions.
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