Category: E
Extramercial
Banner ads placed in the extra space in the right column of Internet web pages.
Exclusivity
If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity. Publishers tend to charge more for this since since it limits the number of advertisers they can accept for those pages to one.
EPV
Abbreviation for earnings per visitor, calculated by dividing the total earnings from visitors by the number of visitors.
EPC
Abbreviation for earnings per click, calculated by dividing the total earnings from click throughs by the number of clicks.
Enrollment
The process by which a consumer initiates a revenue generating account, Afterwards the consumer referred to as an enrollee.
End Date
The date on which an advertising campaign ends.