Category: G
GIF
The graphical interchange format (GIF) is a graphical file extension. Most banner advertisements are created in the GIF format which is more popular than the JPEG format due to the comparable size but relative crispness. GIF89a or animated GIFs are a sequence of standard GIF images combined to create animated banners. These animated banners tend…
Geotargeting
Showing ads or content based on the physical location a user is accessing the Internet from.