Category: H
Hyperlink
HTML code that when clicked on redirects ones browser to another web page. Most banners are hyperlinked to the advertiser’s web page.
HTML
Hyper Text Markup Language (HTML) is a computer programming language that helps control the format of a documents content and design on the World Wide Web. An HTML editor is a software program that enables one to easily create HTML pages.
House Ads
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space, typically filled with an advertisement promoting one of the web sites services, products or features.
Hit
A term used by webmasters that refers to a request made to a web server for a page, graphic, audio or sound file. A web page that has 5 graphics will create 6 total hits in a servers log file, one for each graphic and one for the page itself. While useful for estimating the…