Category: L

A product or service that loses money but due to its low advertised price gets consumers into stores where the advertiser hopes they will purchase other products or services.

Files are accrued on a web server keeping a history of a server’s activity. Some of the data recorded include page requests and errors. Log file analysis programs help make sense of log files.

A website or service is sometimes served by multiple servers, each sharing the volume of requests between them with the intent of increasing the performance and reliability. These services are referred to as load-balanced services.

An open-source variety of UNIX developed by Linus Torvalds initially in the mid-nineties. Since it has become a community enhanced effort that has resulted in many different versions each tailored for specific applications or preferences.

Term used to describe the monetary value of a customer to a company over the customer’s lifetime.

This is a type of offering, may be sold at a loss, that is used to help companies generate new customers. Aka Loss Leader or Lead In Loss.

Term used to describe a person or company that has expressed interest in an offer. Companies follow up on leads in hopes of converting them into customers.

The page on a web site where a visitor is taken after clicking on an advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement, ideally following up on the expectations created by the ad.