Category: B
Button
A type of advertising unit that is smaller than a banner and usually placed in parts of a web page where space is limited such as in narrow columns on the left or right side of a page.
BTL
Below the line (BTL) is a type of sales promotion focusing on short-term incentives, usually targeted towards consumers.
Boutique
An agency that provides a limited service, such as one that does creative work but does not provide media planning, research, etc. Usually, this refers to a relatively small company.
Bounce Rate
Used in web site traffic analysis. This represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. With regards to mass e-mail sends this is the ratio of the number of e-mail messages rejected by recipient servers to…
Blind Traffic
Web visitor traffic that is generated using blind links.
Blind Link
A text or graphical hyperlink which does not clearly indicate where the hyperlink leads to.
Billboard
An outdoor advertisement on a large board usually placed along the side of busy roads.
Banner
A graphic that appears on a web page that is usually hyperlinked to an advertisers web site which may be in a variety of formats including GIF, JPEG, Flash, HTML, Java, JavaScript & more.
B2B
Business to business (B2B) is a business model by which a business’s main customers are other businesses. Common B2B web sites include online marketplaces where companies can buy raw materials, supplies & equipment.