Category: C
Carping
Carping is what someone engages in when they post the same story to multiple places simultaneously. For example, someone might post a political news story to ten political debate groups on Facebook, hoping that someone will “bite” and engage with them. It has a tendency of wearing out audiences, and creating confusing threads as participants…
CTR
Abbreviation for click through rate, the rate at which viewers click on an advertisement.
CRM
Customer Relationship Management (CRM) refers to how a company manages data about its customers. This typically refers to the electronic systems used to record and manage customer data and communications.
Creative
The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.
CPTM
The cost per targeted thousand impressions (CMPT) is the same as CPM but used when referring exclusively to a targeted campaign.
CPT
One of the types of CPA, a cost per transaction (CPT) method allows advertisers to pay whenever a visitor who clicked on their advertisement generates a transaction usually a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for…
CPS
One of the types of CPA, a cost per sale (CPS) method allow advertisers to pay whenever a visitor who clicked on their advertisement generates a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for advertisers who want…
CPM
Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner.…
CPL
One of the types of CPA, a cost per lead (CPL) method allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on a their advertisement. Prices typically range from $1 to $10. This is an ideal method of payment for advertisers who want to guarantee only the…
CPD
Cost per day (CPD) is a payment model by which advertisers pay for their ads to be shown on a daily basis.
