Category: C

Cost per action (CPA) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of…

The process of writing text for an advertisement that gets readers attention, generates interest and desire and prompts action.

A process by which a small file is sent from a web server and deposited on a local user’s computer to store information unique to that browser. It’s often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them…

This is a ratio of the number of visitors that have performed a defined conversion step over the number of visitors that have performed a defined response step in the conversion funnel. Advertisers strive for high conversion ratios, typically expressed as a percentage. The conversion rate typically speaks to the effectiveness of the landing page…

A visual representation of the reduction in volume and number that occurs when visitors are counted at each step in a conversion process.

A type of popup window. Pop-up windows that launch when a visitor leaves a site are often called exit consoles.

Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. In metrics, conversions refers to the number of visitors that have performed a defined conversion goal, typically a purchase in most online B2C scenarios or submitting lead information in B2B scenarios.

Contextual Advertising is also known as content-targeted advertising, which means that an advertisement is shown on a web site that is “in context” to a company’s specific product or service.

Short for comprehensive it is a layout prepared to resemble, as closely as possible, the finished project. Comps are often created for ads, brochures, packaging, etc. This is also often referred to as the Concept Design or Concept Messaging.

Content Management & Strategy (CM&S) is a term often used in web banner advertising.