Category: C

  • CPC

    Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the…

  • Conversion

    Conversion – Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. In metrics, conversions refers to the number of visitors that have performed a defined conversion goal, typically a purchase in most online B2C scenarios or submitting lead information in B2B scenarios.