Category: D
Domain Name
The part of of an Internet address including and immediately preceded by the domain extension. The domain name is part of a web sites URL. Each web site has its own unique domain name.
Direct Marketing
The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.
Demographics
Information regarding the size and characteristics of a particular population of people of interest to advertisers Such as their age, sex, income, education, size of household, ownership of home, etc. This does not include psychographics such as classification by subjective attitudes or opinions of consumers.
Defeating Cache
This process, also known as “cache bursting”, is accomplished by adding a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner advertisement impressions are not undercounted.
Deceptive
A deceptive advertisement is one which contains a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances. In order to fall under regulation, the claim must be material.
Dark Site
A dark website is a pre-made, non-visible website, which can be activated online when a particular crisis occurs. It is one of the most common and useful tools in any crisis management strategy and is one of the must-have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on.…
DNS
A domain name server (DNS) is a computer on the Internet that helps to translate domain names into IP addresses. Without it web sites could not be found when typed into a browser.
DMA
Direct Marketing Association (DMA) is a trade association for advertisers and marketers.
Direct Response
A type of advertisement that allows recipients to respond directly to the sender to order a product/service or get more information. Common methods of response include mail, telephone and email.
