Category: Glossary
CPM
Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner.…
DNS
A domain name server (DNS) is a computer on the Internet that helps to translate domain names into IP addresses. Without it web sites could not be found when typed into a browser.
CPL
One of the types of CPA, a cost per lead (CPL) method allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on a their advertisement. Prices typically range from $1 to $10. This is an ideal method of payment for advertisers who want to guarantee only the…
CPD
Cost per day (CPD) is a payment model by which advertisers pay for their ads to be shown on a daily basis.
CPA
Cost per action (CPA) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of…
Copy Writing
The process of writing text for an advertisement that gets readers attention, generates interest and desire and prompts action.
Cookies
A process by which a small file is sent from a web server and deposited on a local user’s computer to store information unique to that browser. It’s often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them…
Conversion Rate
This is a ratio of the number of visitors that have performed a defined conversion step over the number of visitors that have performed a defined response step in the conversion funnel. Advertisers strive for high conversion ratios, typically expressed as a percentage. The conversion rate typically speaks to the effectiveness of the landing page…
Conversion Funnel
A visual representation of the reduction in volume and number that occurs when visitors are counted at each step in a conversion process.
Console
A type of popup window. Pop-up windows that launch when a visitor leaves a site are often called exit consoles.