Category: Glossary
Pixel
Short for picture element (Pixel), a pixel is a measurement representing a single point in a graphic. Most ad units are measured in pixels such as the common 468 pixel x 60 pixel sized banner.
Pitch
When an advertising agency attempts to win the representation of their client usually by making a presentation as to how they could best advertise their clients product or service. This can also refer to the concept messaging associated with a specific offer or promotion.
PCI Rate
Cost per column inch for print display advertising, usually referencing newsprint.
Opt In
A process where by a user voluntarily agrees to start receiving email, usually commercial, about a topic of interest. It’s a critical part of CAN-SPAM regulations that the recipients of an e-mail intentionally opt-in.
Non Remnant
Used in research, but applied to online advertising specifically it refers to ad space sold directly by the primary owner of the ad space versus remnant display which is sold through third party.
Pay Per Impression
Pay Per Impression (aka CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their…
Pay Per Click
Pay per click (PPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the…
Newbie
A term to describe someone new to the Internet.
Page View
Occurs when a user’s browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into consideration users who may have their browsers set to disable images, they are of little value to advertisers.
OTS/H
Term used to describe the opportunity to see/hear (OTS/H) an advertisement. Online this is similar to a page view.