Category: Glossary
Netiquette
The do’s and don’ts of online behavior. For example, typing in all CAPITALS is considered shouting and thus not good netiquette if what one is writing is not something they would normally shout.
Opt Out
A process where by a user voluntarily agrees to stop receiving email, usually commercial, about a topic of interest.
MRR
Monthly rental rate (MRR) is the rate at which a given number of impressions over the period of a month are sold at.
Monetization
The way or ways in which money is generated from a process, resource or service.
Mind share
The amount of attention required by something and the time spent thinking about something. It can also refer to the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand. One of the main objectives of advertising and promotion is to establish what is called…
MI
Monthly impressions (MI) is a term used to describe the number of impressions in one month. This acronym can also refer to Massive Impressions, a company known as a proven industry pioneer in digital marketing metrics and the developers of MI360°, a database driven enterprise suite of marketing planning, content management, trafficking, tracking and analytics…
Media Kit
Information offered to potential advertisers by publishers to help advertisers understand the publisher’s rates, visitor demographics, terms, etc.
Max Time Length
The maximum number of seconds it takes for an animated graphic to complete one loop. Normally 10 to 20 seconds.
Max Loop Size
The maximum number of times an animated graphic may repeat its loop, normally 3-5 times.
Make Goods
Adjustments made by a publisher to an advertiser to make up for a shortfall in contracted ad impressions or errors.