Category: Glossary

  • Madison Avenue

    This is a section in New York City, NY that is home to many of the largest corporate advertising agencies.

  • Loss Leader

    A product or service that loses money but due to its low advertised price gets consumers into stores where the advertiser hopes they will purchase other products or services.

  • Log File

    Files are accrued on a web server keeping a history of a server’s activity. Some of the data recorded include page requests and errors. Log file analysis programs help make sense of log files.

  • Load-Balanced Services

    A website or service is sometimes served by multiple servers, each sharing the volume of requests between them with the intent of increasing the performance and reliability. These services are referred to as load-balanced services.

  • LINUX

    An open-source variety of UNIX developed by Linus Torvalds initially in the mid-nineties. Since it has become a community enhanced effort that has resulted in many different versions each tailored for specific applications or preferences.

  • Life Time Value

    Term used to describe the monetary value of a customer to a company over the customer’s lifetime.

  • Lead Product

    This is a type of offering, may be sold at a loss, that is used to help companies generate new customers. Aka Loss Leader or Lead In Loss.

  • Lead

    Term used to describe a person or company that has expressed interest in an offer. Companies follow up on leads in hopes of converting them into customers.

  • Landing Page

    The page on a web site where a visitor is taken after clicking on an advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement, ideally following up on the expectations created by the ad.

  • Keyword

    A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered.