Category: Glossary
Flash
A software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.
Extramercial
Banner ads placed in the extra space in the right column of Internet web pages.
Exclusivity
If an advertiser requests their banner not be shown in rotation on the desired pages, they are requesting exclusivity. Publishers tend to charge more for this since since it limits the number of advertisers they can accept for those pages to one.
EPV
Abbreviation for earnings per visitor, calculated by dividing the total earnings from visitors by the number of visitors.
EPC
Abbreviation for earnings per click, calculated by dividing the total earnings from click throughs by the number of clicks.
Enrollment
The process by which a consumer initiates a revenue generating account, Afterwards the consumer referred to as an enrollee.
End Date
The date on which an advertising campaign ends.
Keyword Density
This is the measurement of how frequently any given keyword appears within a web page. Too high a density can result in a web page being classified as spam while too low a density will cause a page to not be indexed as well for the given keyword.
Domain Name
The part of of an Internet address including and immediately preceded by the domain extension. The domain name is part of a web sites URL. Each web site has its own unique domain name.
Direct Marketing
The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.
