Dark Site

A dark website is a pre-made, non-visible website, which can be activated online when a particular crisis occurs. It is one of the most common and useful tools in any crisis management strategy and is one of the must-have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on. It is common for most companies to have several; all of them customized according to certain vulnerabilities and corporate risks. They store written-in-advance news releases, pictures, official statements and other background information, as the specific details will only be added right before their release. The dark site can be placed on a separate domain, be a distinct section of the main website or totally replace the original. It could be saved on any of the corporate servers or be kept safely on a preferred external device.