Mindblown: a blog about philosophy.
Billboard
An outdoor advertisement on a large board usually placed along the side of busy roads.
Banner
A graphic that appears on a web page that is usually hyperlinked to an advertisers web site which may be in a variety of formats including GIF, JPEG, Flash, HTML, Java, JavaScript & more.
B2C
Business to consumer (B2C) is a business model in which a business’s main customers are consumers. Common B2C web sites include online stores selling books, music & videos.
B2B
Business to business (B2B) is a business model by which a business’s main customers are other businesses. Common B2B web sites include online marketplaces where companies can buy raw materials, supplies & equipment.
DMA
Direct Marketing Association (DMA) is a trade association for advertisers and marketers.
CPC
Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the…
Agency Discount
A discount, normally equal to 15%, that is offered to advertising agencies that place an order on behalf of their clients. Many large companies establish their own in house agency in order to qualify for the discount when they place the advertisements directly.
Direct Response
A type of advertisement that allows recipients to respond directly to the sender to order a product/service or get more information. Common methods of response include mail, telephone and email.
Audited
The process of reviewing advertising statistics for errors and making any needed adjustments for accuracy. This may occur any time after an advertising campaign has begun, but usually occurs after the campaign is finished, ideally performed by a 3rd party.
ATL
Above the line (ATL) is any advertising technique which focuses on general media such as TV, cinema, radio, print and Internet.
Got any book recommendations?