Mindblown: a blog about philosophy.
Agency
An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client.
Advertorial
An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Often generates higher response rates.
Ad Space
The space on a web page reserved for the displaying of advertisements, typically at the top or bottom of a page or if a small advertisement in the right or left column. The most desirable ad space is above the fold.
Ad Network
A advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet are sold and served by ad networks.
Ad Flight
The duration of time for which an advertising campaign is live.
A/B Test
A trial performed on two or more variations on a message or design with the intention of determining the relative effectiveness of each against one another.
Conversion
Conversion – Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. In metrics, conversions refers to the number of visitors that have performed a defined conversion goal, typically a purchase in most online B2C scenarios or submitting lead information in B2B scenarios.
Got any book recommendations?