Mindblown: a blog about philosophy.

A web server between a web site and a user’s browser that is used to cache frequently accessed data from a web site so that it may be accessed quicker. Commonly used by ISP’s with slow connections or heavy loads.

Within a specific marketing campaign, or across multiple campaigns, a online promotion typically involves common messaging, creative concepts, and a common landing page to drive conversions. A promotion sets up expectations and then fulfills them as part of a conversion goal or set of conversion goals with common lead-in tactics.

This is a sometimes prominent, sometimes subtle, display of commercial products in films, TV shows and video games.

A preemptable advertisement is one that can be replaced by the media owner for another advertisment usually willing to pay more.

Pay per click (PPC) is a method by which advertisers ads show for free and only pay for clicks on their ads.

A web site that offers so many resources that a visitor has little reason to go to another site for more information. The resources may include a directory of links, games, email, instant messaging, bill payment, shopping malls & more. The idea behind it is to attract and retain a large audience and offer the…

A type of advertisement that is automatically displayed in a second smaller browser window apon loading or unloading a normal web page. Pop ups advertisements tend to cost advertisers more since their visibility is higher but are often considered annoying by web site visitors since they are considered obtrusive.

A type of advertisement that is automatically displayed in a second smaller browser window behind the current window apon loading or unloading a normal web page. Pop behind advertisements tend to cost advertisers more since their visibility is higher but are considered less annoying than pop ups by web site visitors. Aka. Pop-Under

A computer software program installed and used as part of a web browser. Once installed, plug-in applications are recognized by the browser and its function integrated into the main HTML file being presented.

The type of computer or operating system (OS) on which a software application is designed to operate on. Two computer platforms include PC & Macintosh while two software platforms include Windows & Unix.