Mindblown: a blog about philosophy.
Demographics
Information regarding the size and characteristics of a particular population of people of interest to advertisers Such as their age, sex, income, education, size of household, ownership of home, etc. This does not include psychographics such as classification by subjective attitudes or opinions of consumers.
Defeating Cache
This process, also known as “cache bursting”, is accomplished by adding a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner advertisement impressions are not undercounted.
Deceptive
A deceptive advertisement is one which contains a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances. In order to fall under regulation, the claim must be material.
Dark Site
A dark website is a pre-made, non-visible website, which can be activated online when a particular crisis occurs. It is one of the most common and useful tools in any crisis management strategy and is one of the must-have policies in consumer sectors such as larger airlines, food/beverage companies, pharmaceuticals, financial enterprises and so on.…
CTR
Abbreviation for click through rate, the rate at which viewers click on an advertisement.
CRM
Customer Relationship Management (CRM) refers to how a company manages data about its customers. This typically refers to the electronic systems used to record and manage customer data and communications.
Creative
The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.
CPTM
The cost per targeted thousand impressions (CMPT) is the same as CPM but used when referring exclusively to a targeted campaign.
CPT
One of the types of CPA, a cost per transaction (CPT) method allows advertisers to pay whenever a visitor who clicked on their advertisement generates a transaction usually a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for…
CPS
One of the types of CPA, a cost per sale (CPS) method allow advertisers to pay whenever a visitor who clicked on their advertisement generates a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for advertisers who want…
Got any book recommendations?